The Next Wave: Denison Yachting Worldwide and Alliance Marine Holdings Reshape the Industry

The superyacht world rarely sees two seismic announcements in one week. Yet, from the docks of Cannes to the boardrooms of Fort Lauderdale, two powerhouses have redrawn the map: Denison Yachting Worldwide and Alliance Marine Holdings.

Denison Yachting Becomes the World’s Largest Yacht Firm

In April 2022, OneWater Marine completed its acquisition of Denison Yachting. Now, the two entities are moving forward under a single global identity: Denison Yachting Worldwide. The combined organization, with 23 offices across the U.S. and Europe, has become the largest yacht firm in the world.

“With more than 800 listings and over 180 brokers, Denison Yachting Worldwide is positioned to deliver an unmatched customer experience at every level of luxury yacht ownership.”

Industry veteran Brian Braley, formerly president of OneWater Yacht Group, has assumed the role of president of Denison Yachting Worldwide — steering the firm into a new era of growth and global integration.

Alliance Marine: A Bold New Chapter

Just as Denison’s announcement shook the brokerage sector, Oasis Experiences and Monument Marine revealed their own transformation. Together, they now operate as Alliance Marine Holdings, combining marina management, development, and technology into one comprehensive platform.

“It’s not about chasing size for the sake of it — it’s about operational excellence and building a sustainable, respected brand.” — Colin Kiley

Alliance Marine’s vision reaches beyond ownership. Their focus on technology — from advanced CRM and reservation systems to AI-driven operational tools — promises to bring consistency, safety, and innovation to marinas and shipyards worldwide.

Boat Show Momentum: Cannes and Newport

Alongside the corporate news, the season’s first shows delivered their own highlights. Reports from the Cannes Yachting Festival and the Newport International Boat Show pointed to strong attendance, particularly from American buyers who now represent more than 60% of yacht purchases in Europe.

Three yachts captured attention at Cannes:

• Majesty 100 (UAE) – Featuring a private owner’s terrace usually found on far larger yachts.

• Pearl 100 (UK) – The builder’s first foray into superyachts, complete with hybrid propulsion.

• Ferretti 940 (Italy) – A striking 94-foot yacht with integrated pool and luxury amenities.

“This sector — the 25 to 30-meter range — is where American buyers are moving fast, stepping up from owner-operated yachts into their first true superyachts.”

A Consolidating Future

From brokerage to marinas, consolidation is reshaping the yachting landscape. Denison Yachting Worldwide now stands as the world’s largest brokerage powerhouse, while Alliance Marine Holdings positions itself as a global operator of next-generation marinas.

“Together, we are greater than the sum of our parts. Our goal is not just to grow, but to raise standards, elevate service, and leave the industry better than we found it.” — Colin Kiley

For yacht buyers, marina owners, and the wider industry, the message is clear: the future is bigger, smarter, and more connected.