OUR STORY
Yachting International Radio hit the airwaves on February 14, 2019.
We focus on the Yachting Industry, with major topics such as the environment, mental health, diversity, equality, innovation and education, creating an understanding of how we can continue to live our best lives but do so while being more careful with the world around us.
Founder Rhea Rouw had been in radio for 28 years and wanted to bring her unique expertise to the Yachting Industry. Within two months, she quickly realized that Video had indeed killed the radio star back in the '80s, as today, with the addition of so many different ways of listening to music your way, people don't often tune into radio anymore. Back to the drawing board she went. After some additional research, she realized that in order to reach the Yachting Industry, there would need to be Video, Podcasts, live and interactive.
A NEW Yachting International Radio was born.
Yachting International Radio is a Multi-Media Platform.
We are on LinkedIn, Instagram, YouTube, Facebook (Including a Facebook Radio Player Tab), and Twitter. If you prefer podcast format, check out our Website and Radio Platform (Yes, we kept it, just in case) as well as our Podcast channel at https://audioboom.com/channels/5023437 or you can find us, as well, on Apple Podcasts, Deezer, iHeart, ListenNotes, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn.
OUR AUDIENCE
The age demographics that we are targeting are between 18 – 54. A shift has taken place in the past few years within the Luxury market, seeing Superyachts and Yachts being purchased by a far younger demographic with different desires, and as well the crew that is flooding the market from around the world is at the younger age of the scale. The music that is played on our station is Adult Pop and is updated weekly with all the latest tracks from the UK and US markets.