Dockside Pros: Where Marketing Meets the Maritime World

The New Wave of Maritime Marketing

At the Monaco Yacht Show, amid the polished decks and global networking, a new voice in maritime marketing has emerged. Dockside Pros is redefining how businesses in the yachting sector connect, communicate, and grow—bringing modern digital strategy to one of the world’s most traditional luxury industries.

Founded by Jeremy Katz, a former Google agency account manager turned lifelong boater, Dockside Pros represents the seamless fusion of experience and passion. What began as a Florida-based idea has evolved into a global network supporting more than 100 maritime partners—each navigating toward digital visibility and brand success.

“I’ve owned a marketing agency for 11 years, and I’ve worked with countless industries—but none that I’ve loved like this one,” says Katz. “Dockside Pros brings together everything I know about marketing and everything I love about being on the water.”

From Google to the Docks

Before Dockside Pros, Katz was helping clients across sectors build their online presence. Yet something was missing—authentic connection. A self-professed “Florida boy” who has owned five boats in the past decade, Katz saw a gap between the technical sophistication of digital marketing and the close-knit, relationship-driven nature of the maritime world.

His answer: merge both. Dockside Pros offers a suite of tailored digital services—from SEO and website optimization to full-scale campaign management—all built to help marine businesses reach the audiences that matter most.

“It’s a global industry,” Katz explains. “From Fort Lauderdale to the South of France, people in yachting share the same mindset and passion. That’s what Dockside Pros is all about—building those bridges through smart marketing.”

A Conversation at the Monaco Yacht Show

At this year’s Monaco Yacht Show, Katz joined Rick Thomas, host of Yachting USA on Yachting International Radio, for a candid conversation on how business, passion, and innovation intersect in yachting.

The discussion ranged from the origins of Yachting USA to the evolution of the global industry—from the decline of North American yacht-building to the rise of hybrid propulsion, sustainability, and crew wellbeing.

Thomas, himself a veteran of over 40 years in the industry, underscored the importance of authenticity in storytelling—something Katz’s approach to marketing naturally embodies.

“This is a people business,” Thomas noted during their chat. “When you combine passion and professionalism, you build relationships that last.”

Innovation and Intention

While the world often celebrates yachting’s glamour, Katz and Thomas focused on the deeper currents shaping its future—technology, crew welfare, and sustainability. Katz emphasized that marketing within this space isn’t just about selling—it’s about amplifying voices that are improving the industry.

“Dockside Pros isn’t just about advertising; it’s about connection,” Katz shared. “It’s about helping businesses with purpose be seen and heard globally.”

A Global Maritime Movement

From Monaco to Fort Lauderdale, Dockside Pros represents a new generation of maritime professionals—digital natives with saltwater in their veins. As the company expands its reach across continents, its mission remains clear: elevate the global maritime community through collaboration, creativity, and data-driven storytelling.

For Rick Thomas, conversations like these prove that the business of yachting is more alive than ever.For Jeremy Katz, it’s proof that when you combine expertise with passion, you don’t just market the maritime industry—you help move it forward.