Charting a Clear Course: Maritime Marketing in the Digital Age

Why Maritime Marketing Needs More Than Social Media

From Dive Decks to Digital Consulting

Frédéric “Fifi” Morisod and Mik Jennings built their lives around the sea long before launching Clear Coast Solutions.

Fifi left Switzerland at 18 to pursue diving around the world, spending 17 years in Egypt as a dive instructor, cruise director, and operations manager. At his peak, he oversaw four boats, 100 guests per week, and thousands of crew.

Mik, originally from the UK, began in IT before moving to Thailand to manage liveaboards. He eventually shifted into marketing management for a dive company. When the two met through the industry, their shared passion for the ocean evolved into a shared business vision.

“The ocean is what brought us together — and it still drives everything we do today.”

Why Maritime Marketing Matters

Clear Coast Solutions was created to solve a recurring challenge: passionate maritime entrepreneurs who excel at their craft but struggle to reach clients online.

“Dive businesses tend to be run by people who love diving — not people who love marketing. We bridge that gap.”

The couple works with small and medium-sized companies — from two-person start-ups to growing charter businesses — to provide strategy, digital consulting, and virtual assistance. Their goal is to simplify technology, align tools, and build clear strategies that generate measurable results.

Maritime Marketing Beyond Social Media

In today’s landscape, it’s easy to confuse social media posting with marketing. But Fifi and Mik stress that exposure alone isn’t enough.

“Social media is exposure. Marketing is the strategy that turns exposure into results.”

They coach clients to identify what they’re really selling — not just a course or a charter, but an experience. For a dive operator, that means focusing less on “book a course” and more on the life-changing moment when someone takes their first breath underwater.

Bridging the Gap in Yachting

While their roots are in diving, both see immense potential in the yachting sector. The space is polarized: corporate marketing powerhouses on one end, independent influencers on the other, and very little in between.

Clear Coast Solutions positions itself squarely in that middle ground — delivering professional maritime marketing support to yacht owners, captains, and emerging brands who need strategy without the cost of large teams.

Looking Ahead

For Fifi and Mik, success isn’t just about scaling their company — it’s about building a sustainable lifestyle close to the sea while working with people equally passionate about the maritime world.

“You work to live, you don’t live to work. Doing what you love in the ocean space — that’s what success looks like to us.”

From liveaboards to luxury yachts, their mission is to ensure maritime businesses have the tools, strategy, and authentic storytelling needed to thrive in the digital age.

Learn more at www.clearcoastsolutions.com.