Why Maritime Marketing Needs More Than Social Media From Dive Decks to Digital Consulting Frédéric “Fifi” Morisod and Mik Jennings built their lives around the sea long before launching Clear Coast Solutions. Fifi left Switzerland at 18 to pursue diving around the world, spending 17 years in Egypt as a dive instructor, cruise director, and operations manager. At his peak, he oversaw four boats, 100 guests per week, and thousands of crew. Mik, originally from the UK, began in IT before moving to Thailand to manage liveaboards. He eventually shifted into marketing management for a dive company. When the two met through the industry, their shared passion for the ocean evolved into a shared business vision. “The ocean is what brought us together — and it still drives everything we do today.” Why Maritime Marketing Matters Clear Coast Solutions was created to solve a recurring challenge: passionate maritime entrepreneurs who excel at their craft but struggle to reach clients online. “Dive businesses tend to be run by people who love diving — not people who love marketing. We bridge that gap.” The couple works with small and medium-sized companies — from two-person start-ups to growing charter businesses — to provide strategy, digital consulting, and virtual assistance. Their goal is to simplify technology, align tools, and build clear strategies that generate measurable results. Maritime Marketing Beyond Social Media In today’s landscape, it’s easy to confuse social media posting with marketing. But Fifi and Mik stress that exposure alone isn’t enough. “Social media is exposure. Marketing is the strategy that turns exposure into results.” They coach clients to identify what they’re really selling — not just a course or a charter, but an experience. For a dive operator, that means focusing less on “book a course” and more on the life-changing moment when someone takes their first breath underwater. Bridging the Gap in Yachting While their roots are in diving, both see immense potential in the yachting sector. The space is polarized: corporate marketing powerhouses on one end, independent influencers on the other, and very little in between. Clear Coast Solutions positions itself squarely in that middle ground — delivering professional maritime marketing support to yacht owners, captains, and emerging brands who need strategy without the cost of large teams. Looking Ahead For Fifi and Mik, success isn’t just about scaling their company — it’s about building a sustainable lifestyle close to the sea while working with people equally passionate about the maritime world. “You work to live, you don’t live to work. Doing what you love in the ocean space — that’s what success looks like to us.” From liveaboards to luxury yachts, their mission is to ensure maritime businesses have the tools, strategy, and authentic storytelling needed to thrive in the digital age. Learn more at www.clearcoastsolutions.com .

The Soul of Finland, at 30,000 Feet When travelers land in Helsinki, they aren’t just arriving at an airport — they’re stepping into a country whose lifestyle and traditions are inseparable from the national identity. Few symbols capture Finland better than the sauna. And this year, Helsinki Airport made international headlines with a bold activation that brought the experience right onto the runway itself. “There are three million saunas in Finland, and it’s really part of our culture. We go to sauna every day in any weather, in any mood, and it helps with anything. There’s just nothing more Finnish.”  — Anna Tuomi, Director of Marketing, Helsinki Airport For a single day, guests sat in a traditional wooden sauna, steam rising as jets lifted off just meters away. It was audacious, social-media-ready, and deeply authentic — a marketing move only Finland could pull off. A Capital With Character Despite its global reputation as the world’s happiest country for eight years running, Finland remains something of a hidden gem, particularly for American travelers. Many arrive expecting a small, quaint city — but Helsinki is a vibrant capital with a thriving design scene, diverse neighborhoods, and an award-winning airport at its heart. “People are often surprised that Helsinki is not a small village, but a real capital city. It’s bigger than many imagine — and summers here can get hot. That contrast between expectations and reality is always striking.” The surprises don’t stop there. From near-endless summer sunlight to cozy autumn foliage and the dramatic spectacle of Lapland winters, Finland is a country of contrasts — and Helsinki Airport has become the front door to it all. Beyond the Terminal Voted Best Airport in Europe in its size category for six consecutive years , Helsinki Airport has built its reputation not just on efficiency but on inclusivity. “We really think airports can be created for everybody — not just VIPs. Our goal is to make the journey smooth and welcoming for all passengers, no matter where they come from.” That philosophy comes to life in the details: locally inspired food (yes, even reindeer burgers), sustainable Finnish brands in the retail mix, and spaces designed to feel more like living rooms than waiting halls. Travelers encounter Finland’s design ethos and open spirit before they even leave the terminal. Where Wellness Meets Wanderlust For luxury travelers, Helsinki Airport is uniquely positioned. With direct connections to Lapland, it’s the gateway to Santa Claus country in winter and midnight-sun adventures in summer. For those heading into the city, saunas, design districts, and a dynamic food culture await. Salmon in every form, reindeer delicacies, and Nordic fine dining stand alongside a rising generation of chefs who are reimagining Finnish cuisine. “Helsinki is many things. It’s architecture, design, heritage — but also this sense of coziness. A balance between tradition and something new that makes it stand apart from other European capitals.” Seasons of Discovery Finland offers more than postcard winters. Hiking under the midnight sun in Lapland, berry-picking in the crisp autumn air, or swimming in glassy lakes in summer reveal a slower, healing rhythm to life. Even for Finns, these landscapes retain their magic. “Lapland is a magical place. There’s something ancient about it, a healing power. Even as a Finn, visiting in summer this year was amazing. It’s hard to explain — but it makes you feel so good.” Hidden Corners, Open Doors Beyond Helsinki’s city center, old industrial hubs have been transformed into creative neighborhoods alive with food, music, and community energy. For families, the capital offers museums, amusement parks, and the chance to meet Santa himself. The airport’s role is not just to connect passengers to these experiences, but to embody them. From innovative runway events to everyday touches of Finnish hospitality, it’s an airport that feels like part of the journey, not just a stop along the way. “We welcome everybody. That’s what makes Helsinki Airport special. You can experience Finland’s culture the moment you arrive.” The Gateway to the Happiest Country Helsinki Airport is more than infrastructure. It’s storytelling — of saunas, seasons, food, design, and the spirit of a nation that consistently ranks as the happiest in the world. For luxury travelers seeking experiences beyond the ordinary, it offers something authentic: a chance to start your journey in Finland the moment you land. 📲 Connect with Helsinki Airport Instagram: @helsinkiairport Website: finavia.fi

Positive Waves with host Jana Thomas welcomes Sam Stewart, founder of the Relief Crew Foundation, to explore how Humanitarian Yachting is helping the community make a lasting difference far beyond the deck. From Superyachts to Refugee Camps After a decade working aboard yachts, Sam Stewart took a leap few crew ever consider. He resigned from his vessel and spent a summer volunteering in a refugee camp. There, he quickly realized the unexpected overlap between yachting and humanitarian work. “It became obvious pretty quickly that the skills you develop onboard a yacht were really beneficial in a humanitarian environment.” From logistics to maintenance, adaptability to teamwork, Stewart saw first-hand how yacht crew could be a vital resource in communities facing urgent need. That vision became the foundation for the Relief Crew Foundation, a platform that connects yacht crew with humanitarian projects across the globe. Building the Relief Crew Foundation The initiative was born not just out of Stewart’s determination but also through the support of the yacht owner he once worked for, who believed in the mission and provided financial backing. With that support, the Relief Crew Foundation set out to bridge two worlds: the expertise of yacht professionals and the needs of vulnerable communities. Today, the foundation taps into humanitarian networks built during Stewart’s two years in Greece, while continuing to expand through word-of-mouth connections. Ghana: 51 Toilets, One Village Transformed One of the foundation’s most recent missions brought crews from three different yachts to Ghana, where they spent 17 days building toilets for every household in a small village. For a community that had no sanitation system and relied on open fields, the project was transformative. The impact went beyond infrastructure — it restored dignity and health to an entire village. “The most humbling moment was when the first toilet was finished. The community held a ribbon-cutting ceremony. They were celebrating having a toilet for the first time in their life.” The crew worked side by side with local residents and partner NGOs, not as outsiders but as collaborators. They were welcomed with music, dancing, and warmth that carried through the mission. Regrounding Through Service The Relief Crew Foundation isn’t just about the communities served — it’s also about the crew who join. Beyond the professional experience of working in challenging, resource-limited conditions, participants often find something even more valuable: perspective. “When you come and work with a community in genuine need, one of the biggest things you gain is perspective. It’s a chance to reground yourself and connect with the humanity of the world.” For yacht crew often immersed in the high-pressure, luxury bubble of yachting, these projects offer a reset — a way to reconnect with purpose while using their unique skillsets to create change. How the Industry Can Support The Relief Crew Foundation welcomes yacht crew who are ready to volunteer their time and talents, but not everyone can step away from their roles. For those who cannot serve on the ground, donations and funding are equally vital to sustain future missions. Whether through volunteering, financial support, or simply spreading the word, the yachting industry has the opportunity to contribute to projects that change lives — both for communities in need and for the crew themselves. 🌍 Learn more and support at: www.reliefcrewfoundation.org

With Karine Rayson and Captain Dundas Beyond the Helm Leadership in yachting has long been associated with rank and authority. Captain Dundas—18 years in the industry, 12 as captain—argues the real work is subtler: adaptability, values, and the skill of communication. “Generation is also a culture. If you overlay your expectations on someone who grew up differently, it won’t align—and that’s where frustration and turnover begin.” Recognizing leadership as a learnable skill, not an innate trait, reframed his command—and revived his enjoyment of the job. The Generational Reality Across fleets, captains are navigating mixed-generation crews with distinct motivations and measures of success. Dundas cautions against blanket judgments and favors clarity about expectations, growth, and respect. “The way I communicate with older crew versus younger crew has to adapt significantly. It’s not just experience—it’s outlook.” Adaptation is not capitulation; it’s precision—adjusting message, medium, and timing so standards land and are lived. Values as a Compass Technical competence gets you on board. Values alignment keeps the culture intact. Dundas emphasizes hiring and development that surface what people truly hold important—privacy, growth, teamwork, autonomy—and building around it. “We live and work together. This isn’t an eight-hour job where people go home. If values don’t align, the friction shows.” Structured interviews that probe beyond CV bullet points, plus a crew values workshop, create a shared language for decisions and behavior. Feedback That Flows Both Ways Hierarchies often block upward feedback. Dundas made it standard—formal reviews with prompts that elicit candor and commitments on both sides. “How am I going to get better if I don’t get feedback from the people I’m trying to lead? They’re the ones experiencing my style in real time.” The effect: higher trust, clearer expectations, fewer small resentments calcifying into departures. Leadership Is a Skillset Treating leadership like navigation—study, practice, refinement—changed Dundas’s view of scale and complexity. “I used to think the bigger the boat, the bigger the problems. Now it’s the bigger the opportunity—once you understand the skillset.” That mindset cascades: stronger HODs, clearer progression paths, and a tighter, calmer operation—even in yard-period chaos. Growth, Tenure, and Healthy Transitions Not every crew member aims for the bridge. Some save for a business; others will start families or pivot ashore. A captain’s role is to develop people for where they’re going—while they’re fully engaged where they are. “We don’t need to fear that people will move on. Help them grow while they’re here—and they’ll give you their best.” Retention improves when progression is visible and honest; departures, when they happen, are planned—not disruptive. The Human Dividend The cultural shift followed Dundas home: lower stress, better health habits, more energy to bring back on board. “These days I feel lighter. Happier at work—and that follows me home. It makes me want to come back, keep learning, lead better.” Redefining Leadership at Sea Authority alone won’t carry a team through an intense season. Adaptability, values clarity, and two-way feedback will. Dundas’s message to the industry is simple: rethink leadership, and the results—performance, retention, and wellbeing—follow. “In the end, we all want to enjoy going to work. Done well, leadership makes that possible—for the captain and the crew.”

In a world where the pace of life seems to accelerate by the day, it is easy to underestimate the quiet but powerful influence of our own minds. Beneath the surface of conscious thought, self-limiting beliefs—often inherited from family, culture, and ancestral experiences—shape our decisions, influence our opportunities, and quietly set the boundaries of what we believe is possible. These beliefs can be as simple as “I’m not good enough” or as complex as an ingrained suspicion of wealth and success. For many, such convictions are so deeply rooted that they operate almost invisibly, guiding behaviour without ever being challenged. Yet, the consequences are tangible: stalled careers, unrealised dreams, and a constant undercurrent of dissatisfaction. The Invisible Hand of Ancestral Influence Psychologists and wellness practitioners have long noted that the human mind is largely governed by the subconscious—some estimates suggest up to 90% of our thoughts and behaviours are directed by it. This subconscious is not a blank slate; it carries imprints from our upbringing, community values, and, in some cases, the unresolved traumas of previous generations. Cultural norms can compound these imprints. In some societies, modesty is prized to the extent that any display of success is discouraged. A person raised in such an environment may associate financial prosperity with arrogance, exploitation, or moral compromise—making it difficult to pursue wealth without guilt. The problem, as many discover, is that you cannot build abundance while believing abundance is wrong. This is a contradiction that locks people into cycles of scarcity, even when they have the skills, drive, and opportunities to thrive. Wealth Is Not the Enemy The perception of wealth as inherently corrupt is a powerful and persistent belief. While it is true that greed and exploitation exist, it is equally true that many affluent individuals use their resources to support communities, fund innovation, and quietly improve lives without fanfare. The difference lies not in the money itself, but in the intention behind it. Prosperity, when approached with integrity, can become a tool for generosity, sustainability, and personal freedom. Rejecting wealth entirely due to the actions of a few is as illogical as refusing to eat because some food is unhealthy. The question is not whether wealth is good or bad—it is whether you are willing to redefine it for yourself. The Language of Limitation Our words reveal the beliefs we carry. Casual remarks about “people like that” or habitual gossip about those who succeed can signal a subconscious resistance to achievement. This resistance is self-perpetuating: by framing prosperity as suspicious, we subconsciously distance ourselves from it. The antidote is self-awareness. Regularly examining how we speak about money, success, and the people who possess them can expose patterns that need to be unlearned. Replacing judgement with curiosity—and envy with inspiration—opens the door to new possibilities. From Survival to Vision Breaking free from self-limiting beliefs requires more than affirmations; it demands a conscious choice to replace inherited narratives with personal truths. This may involve therapy, coaching, or mindfulness practices to uncover the origin of these beliefs and reframe them. Equally important is the act of trusting your vision. Many of the world’s most transformative ideas began with a single person who refused to let others define their reality. Listening to your inner voice—especially when external opinions are loud—can be the difference between a life of quiet frustration and one of extraordinary fulfilment. A Call to Conscious Living Prosperity is not about accumulation; it is about alignment. It is about creating a life where your financial, emotional, and spiritual resources work together to support your highest goals. Whether that means building a business, supporting causes you care about, or simply having the freedom to choose how you spend your time, the principle remains the same: abundance is not the enemy. Self-limiting beliefs may be inherited, but they are not immutable. By questioning them, challenging them, and replacing them with beliefs that serve your growth, you transform not only your own life but also the legacy you leave behind. Shining, after all, is not the same as showing off—it is living fully in the light of your own potential.

When Geraldine Hardy walked back into Monaco after three months in Thailand, she carried more than just a sense of renewal. She brought with her the lessons of deep healing, the release of lingering illness, and a sharper awareness of the patterns that shape our lives. At the Monaco Yacht Show , Geraldine is sharing these lessons with yacht crew and industry professionals through movement sessions and self-care talks designed to reconnect body, mind, and purpose. “Our present moment is the direct result of past actions and belief patterns. When we understand this, we gain the power to change.” For Geraldine, healing meant confronting both the physical remnants of an autoimmune disorder and the deeper belief systems rooted in trauma. She describes life’s challenges not as obstacles but as crossroads — moments that offer a choice. At each turning point, there is an opportunity to act differently than before, to rewrite the narrative, and to break cycles that no longer serve. The Role of Awareness Awareness, Geraldine emphasizes, is the foundation of transformation. Recognizing where beliefs stem from — emotional wounds, cultural expectations, or past experiences — allows individuals to make deliberate shifts in thought and action. “You are never truly stuck. A crossroads means you have options, and with awareness, you can choose differently.” This perspective turns stress into an invitation for growth rather than a spiral of repetition. For those navigating the high demands of charter season, such insight can be the difference between burnout and resilience. Self-Discipline as a Pathway Central to Geraldine’s philosophy is self-discipline. In the yogic tradition, discipline is not punishment but devotion to oneself — a commitment to show up daily, even when life feels overwhelming. It is through discipline, she says, that individuals can step out of self-victimization and reclaim agency. “Discipline is the key ingredient in moving from victimhood to empowerment. It is the practice that transforms awareness into action.” By lowering stress levels and cultivating resilience, self-discipline creates a platform for clarity, balance, and strength. A Higher Awareness Ultimately, Geraldine’s message is one of remembrance: each of us carries divinity within. No one is above or superior; every person holds unique gifts that emerge when we shed limiting beliefs. The journey of self-care, she reminds, is not about escape but about remembering and returning to who we truly are. “Personality is never fixed. We can change so much that we raise our vibration, step out of limitation, and embody our true selves.” Extending the Journey Geraldine’s Self Care Course , available year-round at geraldinehardy.com , has been extended with a special enrollment period until the end of September to accommodate yacht crew during the peak of charter season. The program covers essential practices for the nervous system, immune system, and emotional health, integrating yoga therapy, Tai Chi, Qigong, Ayurveda, and neuroscience. At the Monaco Yacht Show , Geraldine brings this knowledge directly to the Captain & Crew Lounge, offering yoga therapy, Tai Chi, Qigong, functional movement, and live talks. For those unable to attend, her course provides ongoing access to the same principles of resilience and healing. Healing is never linear, and challenges remain, but Geraldine’s perspective offers clarity: life’s crossroads are not traps, but turning points. By taking responsibility for past patterns and embracing the discipline to act differently, resilience becomes not only possible but inevitable.

In the world of luxury yachting, the role of interior crew is often undervalued, despite being the team with the most direct guest interaction and the highest influence on the guest experience. From maintaining impeccable service standards to fostering a positive onboard culture, these crew members are the face of the vessel — yet their training opportunities, career progression, and recognition frequently lag behind other departments. Industry insider Gemma Hulbert , known to many as The Yacht Stew , has built her career on changing that. Drawing from over a decade at sea, she is leading a shift toward structured training, professional empowerment, and creating environments where interior crew can truly thrive. From Green Crew to Industry Leader Gemma’s journey into yachting began at 18, fresh out of the Art Institute of Vancouver, where she studied event management and hospitality. Like many young crew, her early days were marked by rapid learning curves, unexpected challenges, and the steep climb to finding the right boat. She recalls everything from working on vessels mid-refit with “no walls” to navigating seasickness and being let go from her first yacht. Rather than walking away, she sought positions that offered stronger team structures, better leadership, and opportunities to develop skills. That determination became the foundation for a career that took her to chief stewardess positions, managing teams of up to eight interior crew, and delivering world-class service for some of the most discerning owners and guests. The Gap in Interior Crew Training One of the most pressing issues Gemma identifies is the disparity in training opportunities between departments. While engineering and deck teams are often provided with annual training budgets and clear advancement pathways, interior crew — particularly stewardesses — are expected to “pick it up on the job.” This lack of formal training can hinder career progression, fuel burnout, and limit the potential of an entire department. It also overlooks the fact that the interior team is often the most visible to owners and guests, shaping the yacht’s reputation with every interaction. “I would like for captains, management companies, and owners to view every department with equal importance,”  Gemma says. “The interior has untapped potential that could take guest service from six-star to eight-star experiences — but only if the crew are properly supported, trained, and valued.” Training as a Tool for Empowerment Gemma’s training philosophy focuses not only on technical skills like housekeeping, laundry, service, and event planning, but also on: Professional confidence  — helping crew voice opinions, set boundaries, and handle complex interpersonal situations. Leadership development  — preparing second stewardesses and junior crew to step into senior roles effectively. Mental health awareness  — ensuring crew understand their rights at sea, recognise unhealthy work environments, and feel empowered to make career choices that align with their wellbeing. Transferable skills  — highlighting the service, organisational, and crisis management abilities that can be applied to shore-based roles after yachting. By offering online training as well as in-person sessions, Gemma addresses a long-standing challenge: crew shouldn’t have to choose between taking leave to rest or taking leave to upskill. The Role of Boundaries and Hobbies in Crew Wellbeing A recurring theme in Gemma’s message is the importance of self-awareness and personal boundaries. New crew, especially young women, can feel pressured to conform to the social culture onboard, even if it clashes with their values or comfort zones. Learning to recognise when an environment isn’t serving their personal or professional growth — and having the confidence to walk away — is vital for longevity in the industry. She also stresses the value of maintaining hobbies outside of work. Whether it’s art, reading, music production, or fitness, having a personal outlet helps crew preserve their identity beyond their role and avoid the trap of defining themselves solely by their job title. The Business of Better Crews Gemma’s approach isn’t just about personal development — it’s a business strategy. Well-trained, empowered interior teams reduce turnover, deliver consistent guest satisfaction, and enhance a yacht’s reputation. This ultimately protects the owner’s investment and improves operational efficiency. The benefits of investing in interior training include: Higher crew retention rates Better guest experiences and repeat charters Stronger onboard culture and morale Increased efficiency in service and housekeeping operations Looking Ahead: The Future of the Interior Department The yachting industry is slowly recognising the need for parity in training, rotation, and benefits across all departments. For the interior team, this shift could mean more structured qualifications, standardised career progression frameworks, and a culture where stewardship is seen as a respected, specialised profession rather than a “learn as you go” role. Gemma envisions a future where: Training is budgeted for every department equally Interior crew have defined role expectations and career pathways Mental health and wellbeing are prioritised as part of professional development Soft skills like communication, conflict resolution, and leadership are treated as essential, not optional Final Takeaways for Aspiring Interior Crew For those just starting out — perhaps still learning how to iron a fitted sheet — Gemma’s advice is clear: Learn the fundamentals well  — mastering basic skills will give you the confidence to grow. Know your boundaries  — and don’t be afraid to leave an environment that doesn’t support you. Be mindful with money  — you may work for billionaires, but you aren’t one. Keep personal hobbies alive  — they’ll keep you grounded and balanced at sea. The bottom line:  Empowered, well-trained interior crew aren’t just a “nice to have” — they’re essential to delivering the calibre of guest experience that defines the luxury yachting sector. By investing in their growth, the industry stands to gain not only better service standards but also a more sustainable, inclusive, and professional future.

By JQ Louise | Voices of Luxury "No more Rosé all day. Rosé is here to stay." In the sun-drenched hills of Provence, a quiet revolution has been taking place. At the heart of it is Whispering Angel, the now-iconic rosé that helped transform pink wine from a summertime afterthought into a symbol of global luxury. As Whispering Angel celebrates its 20th vintage, I sat down with Paul Chevalier, Vice President and Global Marketing Director at Château d’Esclans, to reflect on two decades of innovation, strategy, and unexpected success. A French-American Story Chevalier's journey began in New England and led him to France, where his passion for wine took root. "I’ve been in the wine business pretty much all of my life." After connecting with Sacha Lichine, the visionary founder of Château d’Esclans, the pair set out to do the unthinkable: make rosé serious. "When we started 20 years ago, no one was drinking rosé outside of the South of France. It had a reputation for being sweet and unserious. We wanted to change that." Marketing Without Advertising Unlike traditional wine marketing built on magazine spreads or prestige placement, the Whispering Angel strategy was rooted in direct engagement. "It wasn’t about advertising, it was about being in the right places, getting glasses in hands, and letting the quality speak for itself." From elite enclaves like the Hamptons and Palm Beach to private islands like Mustique, Chevalier and Lichine relied on what they call "liquid to lips" to create emotional connections that outpaced expectations. From Entry-Level to Estate-Bottled Elegance Whispering Angel may be the headline act, but Château d’Esclans is no one-hit wonder. With over 200 hectares of vineyard, the estate produces a full range of rosés, including small-batch, estate-grown expressions that rival fine whites and even reds in complexity and pairing potential. "Some of our cuvées are fermented in barrels and made from old vine Grenache and Rolle. They hold up to filet mignon, lamb chops, even duck." Yet, rosé still struggles for respect in fine dining. Chevalier sees this as the next frontier: "You won’t find much rosé on Michelin-star wine lists yet, but that’s changing. We’re here to prove that rosé deserves a seat at the table." Wine for a New Generation Approachability remains central to Whispering Angel’s success. "Wine can be intimidating. Whispering Angel makes it easy for new consumers to enter the category." That accessibility, paired with a quality-driven process, has built generational loyalty — starting with millennials 20 years ago and now turning to Gen Z. The brand's alliance with Moët Hennessy is accelerating this global growth, from Formula One partnerships to new markets across Asia and Brazil. A Provence Insider's Guide For those eager to sip Whispering Angel where it all began, Chevalier recommends skipping the coast and heading inland. "Everyone goes to Cannes and Saint-Tropez, but the inland villages are where the magic happens." His top travel tip: visit in September during the harvest, when the weather is ideal and the crowds are gone. "We haven’t even developed the full potential of wine tourism in Provence yet. There is so much to explore." Looking Ahead As the 20th harvest begins, Chevalier hints at a special label release and global events to mark the milestone. But the core mission remains unchanged: "It was never just about Whispering Angel. It was about changing how the world sees rosé." And that mission is far from over.

When it comes to mastering the art of travel style, few people have it down to a science like Tara West . A Los Angeles native turned East Coast fashion powerhouse, Tara has built a career dressing celebrities, executives, and globe-trotters for every possible occasion — from red carpet events to long-haul flights. Her secret? A blend of practicality , versatility , and chic confidence . Whether you’re planning a weekend in Nantucket, a summer in the South of France, or an adventurous trek to Machu Picchu, Tara’s approach proves that travel wardrobes can be both stylish and functional. From Therapy to Threads: A Stylist with a Unique Perspective Tara’s career began in an unexpected place — as a marriage and family therapist . While helping clients navigate their personal lives, she also became known as “the best-dressed therapist in the room.” That passion for style eventually became her calling, and she launched her own fashion styling business. Her psychology background gives her a rare advantage: understanding the emotional impact  of what we wear. As she says, “When you look good, you feel good — and everything else flows from there.” Packing Like a Pro: Sets, Layers, and Shoe Strategy One of Tara’s biggest travel style rules is to pack with purpose .Her essential tips include: Travel in Sets : Matching top-and-bottom sets can be worn together for a statement look or broken up into multiple outfits, multiplying your options without overpacking. Limit Heavy Shoes : Boots and heels add weight fast. Build your outfits around one or two versatile pairs, and always pack a stylish sneaker for sightseeing. Layer Smart : Planes and changing climates require flexible outfits. Light knits, tailored blazers, and scarves are staples for easy transitions. Accessorize for Impact : A belt or scarf can completely transform an outfit, taking it from casual to sophisticated in seconds. Destination Dressing: Respect Meets Creativity Tara stresses the importance of adapting to local culture while maintaining personal style. In Europe : Experiment with statement pieces — bold patterns in Paris, linen in the South of France, or nautical-chic in Nantucket. In Respectful Cultures : Be mindful of modesty norms while still incorporating fashionable silhouettes. On Safari : Lean into “safari chic” with neutral palettes, breathable fabrics, and practical layering pieces for early morning game drives. The Jewelry Rule Every Traveler Should Know Many of Tara’s clients own heirloom or high-value jewelry — but she never advises traveling with it. Instead, she suggests high-quality costume versions  for trips. “No one will know, and you’ll enjoy your trip without the stress of losing something irreplaceable,” she says. Signature Style: Quiet Luxury Meets Global Inspiration Tara’s personal style blends California ease  with East Coast sophistication  — a mix she calls quiet luxury . Think monochrome tailoring, well-fitted blazers, and timeless accessories. She finds inspiration everywhere: The bold lobster prints and nautical motifs of Nantucket. The refined linen and monochrome looks of the French Riviera. The street-style edge of Tokyo. By merging these influences, she creates travel wardrobes that look flawless from the beach to the boardroom. Must-Have Travel Staples According to Tara, the ultimate travel wardrobe includes: A tailored blazer  for flights and evenings out. A multifunctional scarf  that works as a blanket, belt, or sarong. A versatile day-to-night dress  paired with flats or sneakers by day, and heels by night. Layered jewelry  that tells a story. One standout bag  in a bold color to anchor multiple outfits. The Final Word: Travel Light, Look Sharp, Feel Confident Tara’s philosophy is simple: travel wardrobes should work as hard as you do. Every piece should have multiple uses, and every outfit should make you feel like your best self. “Style doesn’t have to be complicated,” she says. “If you love what you’re wearing when you walk out the door — or off the plane — you’re going to have a great day.” Connect with Tara West Instagram: @tarawestfashion Website: tarawestfashion.com

In the world of yachting, where high-value vessels and intricate services intersect, legal issues can have a far-reaching impact on business operations and consumer rights. One area that has seen increased attention is the potential for class action lawsuits, which are playing a crucial role in challenging monopolistic practices and holding large companies accountable. One such case gaining attention involves Safe Harbor Marinas, where complaints about unexpected charges and unfair billing practices have led to a potential class action lawsuit that could reshape the industry. The Role of Class Action Lawsuits in Consumer Protection Class action lawsuits are a powerful tool in consumer protection, especially in industries like yachting where individual claims might be too small to pursue on their own. By aggregating multiple complaints, a class action lawsuit allows consumers to combine their efforts and resources, making it financially viable to challenge large corporations. These collective actions serve not only to seek justice for individual claimants but also to bring attention to wider systemic issues that affect many consumers. Such legal proceedings often address practices that could otherwise go unchecked, particularly when consumer choices are limited. In industries dominated by a few major players, like Safe Harbor Marinas in the yachting sector, class actions allow consumers to stand up against unfair practices that would be difficult to challenge individually. This collective approach ensures that the voice of the consumer is heard and can lead to significant changes within the industry. The Safe Harbor Marinas Case: A Catalyst for Change The lawsuit against Safe Harbor Marinas is rooted in complaints from a South Carolina vessel owner who experienced unexpected charges and billing discrepancies at one of their locations. As investigations unfolded, it became clear that this issue was not an isolated incident but part of a broader pattern within the network of marinas operated by Safe Harbor. Reports suggest that customers have faced similar issues across various locations, leading to growing concerns about the fairness of the company’s practices. This case has the potential to set important precedents in the yachting industry. If successful, it could force Safe Harbor Marinas to reevaluate its billing practices, transparency, and overall customer service. Furthermore, it may trigger a shift in the industry as a whole, prompting other businesses to adopt more transparent practices and pay closer attention to how they engage with customers. Industry Implications: Moving Toward Fairer Practices The legal battle surrounding Safe Harbor Marinas has broader implications for the entire yachting industry. It highlights the importance of fair business practices and transparent dealings between companies and their customers. The case serves as a reminder that businesses in the yachting sector must operate with integrity, ensuring that customers fully understand the services and charges associated with their vessels. As more consumers become aware of their rights and the potential for collective legal action, businesses will likely find themselves under increased scrutiny. The outcome of the Safe Harbor lawsuit could set a legal benchmark that influences how other companies approach customer relations, pricing transparency, and contractual obligations. One of the key takeaways from this case is the evolving relationship between yachting businesses and consumers. In an industry where trust is crucial, it’s clear that companies must be proactive in addressing customer concerns and maintaining transparency. Those that fail to do so may find themselves facing legal challenges that could tarnish their reputation and disrupt their operations. Legal Reforms and Industry Growth Though the lawsuit against Safe Harbor Marinas is still in its early stages, the case underscores the growing role of legal instruments in shaping the future of the yachting industry. As more such cases emerge, there is potential for significant reform within the sector. These lawsuits not only challenge individual business practices but also foster a culture of accountability, where consumer interests are given greater weight. As the yachting industry matures, businesses will need to evolve in response to these legal pressures. Companies that embrace transparency and fairness will likely benefit from stronger customer loyalty and a competitive edge in the marketplace. Conversely, those that resist these changes may find themselves at odds with consumers, regulators, and even the law. Looking Ahead: A Changing Industry While it remains to be seen how the Safe Harbor Marinas case will unfold, it has already sparked important conversations within the yachting community. This lawsuit, and others like it, are paving the way for more consumer-friendly and legally compliant practices across the industry. As the case progresses, it could set the stage for new regulations and industry standards that prioritize fairness, transparency, and consumer rights. In conclusion, the growing prevalence of class action lawsuits in the yachting industry signals a shift towards greater consumer protection and accountability. As legal challenges continue to shape the industry, it will be essential for businesses to adapt and adopt practices that foster trust and fairness. This evolving landscape presents an opportunity for positive change, ensuring that the yachting community remains vibrant, fair, and customer-centric in the years to come.

Barrett Wright, President of Hill Robinson USA, offers a deep dive into the complexities and evolution of yacht management. With her extensive experience in the industry, Barrett sheds light on the critical role that professional management services play in today’s rapidly evolving world of yachting. The Expanding Role of Yacht Management As the yachting industry continues to grow, the demand for comprehensive yacht management services has never been higher. Yacht owners are increasingly seeking professional solutions to ensure their vessels are maintained to the highest standards, and Hill Robinson USA has positioned itself as a leader in providing such services. Offering a full range of solutions, including crew employment, training, refit management, and safety compliance, Hill Robinson ensures that every aspect of yacht ownership is expertly handled. Barrett’s career, which transitioned from the world of auctions into yacht management, exemplifies the dynamic nature of the industry. Her story is a reminder that embracing change and pursuing new opportunities can lead to significant personal and professional growth. Hill Robinson: Setting the Standard in Yacht Management Under Barrett’s leadership, Hill Robinson USA has earned its reputation for excellence in yacht management. The company’s approach centers on tailoring its services to meet the unique needs of each vessel, ensuring that owners receive customized solutions regardless of the size or complexity of their yacht. While larger yachts typically require more specialized services, Barrett points out that even smaller yachts—often owned by first-time buyers—benefit greatly from expert management. The key to Hill Robinson’s success, according to Barrett, lies in building strong, trusted relationships with yacht owners, insurance underwriters, and crews. This collaborative approach ensures that every aspect of yacht management is executed seamlessly, from maintenance to regulatory compliance. Women in Yachting: A Growing Presence Barrett is also a strong advocate for the increasing presence of women in the yachting industry, particularly in leadership roles. Traditionally a male-dominated field, yachting is now seeing more women stepping up to the plate and making significant contributions. Barrett herself has broken industry norms, using her journey to demonstrate that women can thrive in leadership positions within yacht management. Though women’s networks within yachting can sometimes seem insular, Barrett emphasizes their value in providing support and fostering visibility for women in the industry. Her own experience serves as proof that women are not just participants but leaders in the yachting world, breaking down barriers and inspiring others to do the same. Navigating the Complexities of Yacht Management Managing a yacht is no small feat, requiring careful coordination between yacht owners, crews, and service providers. Barrett explains that the most successful yacht managers are those who prioritize communication and build strong relationships with all parties involved. From addressing operational issues to ensuring compliance with safety and legal regulations, Barrett’s team at Hill Robinson USA excels in handling the challenges that come with managing a yacht. For Barrett, the heart of successful yacht management is understanding the specific needs of each yacht and its owner, ensuring that all stakeholders are aligned and working toward a common goal. The Importance of Professional Yacht Management Barrett believes that professional yacht management is essential for any yacht owner who wants to ensure their vessel is well-maintained and compliant with the industry’s highest standards. From crew training and safety to operational efficiency, yacht management services provide the peace of mind that owners need to fully enjoy their yachts without getting bogged down by the complexities of day-to-day operations. At Hill Robinson USA, Barrett’s leadership ensures that yacht owners receive top-notch service, allowing them to enjoy their time on the water with confidence and ease. With a strong focus on professionalism and personalized care, Hill Robinson USA continues to be a leader in yacht management.